I guess beacuse Paul Frank started out sewing Julius on wallets in Costa Mesa, he kept his best shops down in Orange County. The 3rd St. retail cube does not do the Paul Frank brand justice, though you will still be able to find a few characters of his like Scurvey posting up.They do have a lot of the timepieces here, I guess that is because they do not take up too much space. I would have liked to seen the LA Paul Frank store with more sq. footage, but finding a shirt or some pants here from a colorful designer is still no problem.Good store, better website.http://www.paulfrank.com